Manish Shah, a second-generation textile entrepreneur with a deep-rooted legacy in Indian craftsmanship and global trade. Having been associated with East India Company, one of the country’s foremost textile export houses, he has spent decades travelling across India and witnessing its diverse artistic heritage firsthand. A natural connector and visionary, Manish has always believed in bringing people together for a meaningful purpose — a philosophy that ultimately gave rise to Nimmit a decade ago.

The idea for Nimmit was born from Manish’s conviction that India’s vast community of skilled artisans, though immensely talented, often remained under-recognised and under-rewarded. Determined to change this, he envisioned a platform that could celebrate, empower, and sustain these craftspeople while introducing their artistry to the world through a contemporary lens.

Under his leadership, Nimmit has evolved into a sustainable Indian luxury lifestyle brand that sits at the intersection of interiors, fashion, and culture. It reimagines traditional craftsmanship into timeless designs that blend heritage with modernity. Each Nimmit creation embodies Manish’s belief in cultural continuity, responsible luxury, and the power of collaboration — bringing together artisans, designers, and conscious consumers in a shared celebration of India’s creative spirit.